BECOMING A COACH

THE ONLY program  YOU NEED TO transition into education

Launch your first $10k+ coaching program in 4 months or less and regain your

LAUNCH YOUR FIRST $10K+ COACHING PROGRAM IN 4 MONTHS OR LESS AND REGAIN YOUR

Entrepreneurs, are you ready to create a second stream of income that doesn’t consume your nights & weekends?

ISn'T IT TIME YOU created a second stream of income?

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work-life balance

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If you’re being honest with yourself, you do love what you do, and you’re really good at it, but you also can’t ignore the fact that this business model isn’t sustainable long-term at the rate you’re going. 

Spending every evening and weekend in your home-office cave as you heat up your coffee for the third time to “catch up” isn’t exactly what you envisioned back when you used to daydream about going full-time.

You’ve got a successful biz, and although you’re SO grateful, you also wouldn’t mind a little more time to yourself. To curl up with a book, watch Netflix in bed before midnight, play with your kids, or take your partner out for a long overdue date night. 

It’s not like you want to stop working in your biz completely, but you’d like to maintain (or increase) your current income without constantly shuffling from location to location to meet clients.

Right now, it’s a constant trade-off—when you want to make more money, it means more time away from your loved ones—and you know that has to end.

You’ve officially achieved the dream of a successful business. 

The only question is… now, what? 

Ready for your life to change?

What if there was a way for you to earn more money without booking more sessions?

What if there was a way for you to earn more money without booking more sessions?

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Imagine how different your life and business would look if… 

Imagine having the freedom to take on less weddings each year, or cut back on portrait sessions, and still continue to make the same (or significantly more!) income! 

I know it might sound crazy, but it's more than possible! You can build a sustainable education-based branch of your business that adds multiple 5-figures (or even 6-figures!) of additional income.

It's time to become a coach!

You'd love to create a second stream of income by becoming a coach, but not sure what you'd even coach on?

Perhaps you've been thinking...

The thought of having more freedom in your biz sounds amazing, but how will you even get your program in front of the right people?

It feels like there's so many coaches out there already; who am I to become an educator.

I would love to help others, but am I even successful enough to create a program?

IF IT FEELS LIKE I TOOK THE THOUGHTS RIGHT OUT OF YOUR HEAD, IT'S BECAUSE I'VE BEEN THERE TOO AND I GET IT; TRANSITIONS CAN FEEL SO INTIMIDATING!

BUT IMAGINE HOW IT WILL FEEL JUST A FEW MONTHS FROM NOW WHEN YOU'VE FINISHED YOUR COURSE OR MASTERMIND CREATION AND FILLED ALL THE SEATS IN YOUR PROGRAM AND HAVE A NEW STREAM OF INCOME FOR YOURSELF THAT CAN GENERATE THOUSANDS EVERY MONTH WITHOUT SHOOTING MORE SESSIONS!

“Hiring Talia as a coach for my business has moved the needle in my business further than any other investment I’ve ever made. When I first hired her as a coach, I was ready to throw in the towel and go back to my 9 to 5 job. I was so burned out, photographing multiple sessions a day, missing my family and kids in the evenings and weekends, and I knew something needed to change. I’m so glad I took the leap and trusted her to help me with my business because I already doubled my income and hit 6 figures for the first time ever in my business! Talia provides you with the tools you need to achieve your business dreams, but you honestly get SO much more than that. You have someone in your corner, rooting for you, and encouraging you every step of the way. If I had to do it all over again, I would’ve hired her YEARS ago! If you’re on the fence about working with Talia, just know that this was the BEST business decision I’ve ever made.”

— jessica

"already doubled my income and hit 6 figures for the first time ever in my business"

Let’s do the math real quick:

Say you spend one hour preparing and driving to and from your session. Then you spend 2 hours on site (generous, if you’re a wedding photographer), and to top it off, you spend 4 hours culling and editing. Not to mention client communications, planning, ordering appointments, etc.

Right there, for one shoot, you spent at least 9 hours.

When you launch your coaching program, it might take you 9 hours A MONTH. One group call per week and one hour of community support per week.

It's time to pivot into education!

The more you look into coaching and education, the more certain you are:

AND, YES, BUILDING A COACHING BUSINESS REQUIRES COMPLETELY DIFFERENT SKILLS THAN RUNNING A PHOTOGRAPHY BUSINESS, WHICH IS WHY I’M GOING TO HAND YOU EVERYTHING YOU NEED TO SEE 

(including copy templates to expedite the process!!) This program will help you finally unlock the work-life balance you’ve been searching for, and create a second stream of income that allows you to continue doing what you love with more flexibility in your life.

fast tracked success

In this 4-month mastermind, you’ll learn how to launch your first program, attract dream students, and add a second stream of income that doesn’t rely on working nights and weekends.

BECOMING A COACH

pivot into education once and for all

This program is designed specifically for photographers, like you, who are looking to pivot (even partially) into education, share their expertise, and build a thriving second business that allows you to work less and earn more so you can actually spend a Saturday night on your couch with a glass of wine in hand. 

BECOMING A COACH

introducing...


It’s time to reclaim your work-life balance.

We’ll deep dive into your unique offer, identify your ideal audience, and craft a program that speaks exclusively to their needs, so your program stands out as their go-to solution. We’ll also determine your price, so you’re generating a profit and the steps you need to take to build a referral-worthy program. 

The goal of a program is to create less work for yourself, which is why we’re streamlining your processes. You’ll create an application process that automatically enrolls new students into your program, so when you take your much-needed time off, you can actually disconnect. Bonus, this means you can focus on what you do best, teaching others without having to worry about the technical side of things.

Here's What You'll Learn

How to create your course or coaching program

Processes & Automations

module 1

module two

module four

Building your Funnel

module Three

LET'S BREAK it DOWN

In order to get automatic enrollments, you need to create a funnel (it’s not as scary as it might sound, and I did the leg work of creating custom templates, so all you need to do is plug-and-play). We’ll build a powerful funnel that will turn your prospects into paying customers by warming them up before selling. This module will help you sell in an evergreen style versus always feeling the pressure to live launch. 

Building your Funnel

module Three

Setting up your Ads

You’ll learn how to create a low-cost, high-converting Facebook ad campaign that will bring prospects to your funnel. This is how you’ll generate consistent traffic and engaged leads to your offer, so you become the go-to educator in your industry.

This is the fun part you’ve been working towards, it’s launch time! No more floundering around with your strategies, you’ll use proven strategies for live launch success, and I’ll walk you through the entire process, from handling objections to enrolling your first students. Get your sticky notes ready to celebrate your enrollments! 

Live Launch your Course or Coaching Program


module five

module six

Closing the Sale

Swipe my exact process for closing the sale with prospective students WITHOUT feeling like a used car salesman. This will help enroll students quickly and efficiently! Our proven process for closing the sale is highly duplicatable making the process scalable and enjoyable for you!

Plus, you'll unlock these 

bonuses

Printable Becoming A Coach workbook to fully get your genius idea down on paper and hash out all the details, so you can feel confident in what you’re creating

Plug-and-play sales page template created by a graphic designer so you can launch in no time

Fill-in-the-blank nurture and sales emails written by a professional copywriter, so you never guess what you need to say and can launch your funnel quickly and efficiently 

Daily support from my Facebook Ads Strategist- one of the BEST in the industry!

Sales Page Copy Template + Video Lessons By Certified Conversion Copywriter Jess Haney

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Your sales page is your most important piece of copy! It will play a huge role in helping you attract and close your dream clients. This template is a blend of fill-in-the-blanks, prompts, and choose-your-own-adventures so your sales page comes out as one-of-a-kind — your offer isn’t copy/paste and your sales copy shouldn’t be, either! Paired with the video walkthrough library and over-the-shoulder tutorials to see the writing process in action, you’ll walk away from this lesson with a sales page that is written to convert and sounds like you.

+ VIDEO LESSONS BY CERTIFIED CONVERSION COPYWRITER JESS HANEY

Sales Page Copy Template

Now Including...

“Talia is such a supportive teacher who guides you every step of the way. She truly cares about you and your success and will cheer you on as you grow. I highly recommend investing in Talia - it has immensely transformed my business!”

Marie

what you need is a coach who actually cares

Here’s a quick glimpse at what’s included in Becoming A Coach:

Video lessons to walk you through both program creation and the launch process so you can feel ultra-confident creating your first coaching program

2 group coaching calls per month where you can get real-time feedback and support as you launch

An online community where my team and I will answer all your questions between calls, so no question goes unanswered 

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Daily support from my Facebook Ads Strategist so your ads will be bringing in qualified leads for you every single day!

Looking for a way to take on fewer sessions and make more money? 

This is how you turn your passion for photography into a lucrative and fulfilling coaching business. 

With this program, you’ll be able to take back control of your time while helping other photographers reach their dreams. Inside, you’ll receive the step-by-step guidance you need to launch your own successful coaching business and create a sustainable second income stream. 

this is it.

Create your first online coaching program in a fraction of the time that it would take you to figure it out on your own.

How does this sound?

Build your audience and turn them into warm leads who are ready to invest with you

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with the support of this program you will:

Add a second stream of income and bring in your first $10k+ from your first launch and scale to $50k-$80k in your first year 

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Kick that imposter syndrome and self doubt in the booty and feel confident as you transition into education

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Regain your work-life balance so you can spend more time with your family; make more and work less!

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How It Works

Fill out your application so I can get to know you and your business. It takes just a few minutes.

apply

I'll personally review your application to ensure that this is a fit! 

I'll review & reach out

Once accepted and enrolled, you'll get access to all the trainings, resources, templates, and coaching calls to hit the ground running and hit those goals!

get immediate access to my proven strategies

That’s why I’m handing you every tool you need to get your program launched as quickly and efficiently as possible—no complicated tech or huge social media following required. 

You won’t waste any time or money trying to figure this out alone because I’ll be there by your side. 

All you need is to bring your passion, commitment, and willingness to serve. Before you know it, you’ll be celebrating your first student success stories, and… 

Creating your first program can be overwhelming, especially if you try to DIY it.

You're in the right place.

By the end of this program, you’ll walk away with both a second stream of income AND complete confidence in yourself as an educator with your program enrollment running on autopilot. 

I promise, there are dozens of photographers out there who are waiting to learn from someone just like you! I’ll show you exactly how to get your program in front of the right audience, so you can start changing lives right away.

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Your first $10k+ launch could be just a few months away!

I'm Talia, your new coaching bestie.

I'm a luxury motherhood photographer, business coach, and homeschooling mom of two.

To say my days used to be a little hectic would be an understatement. I worked my butt off to build a successful photography business, and against all odds, I was able to make my dream a reality.

But eventually, my business reached a point where I couldn’t take on any more clients without giving away more of myself — more of my precious time and energy that I would rather spend on my family. 

At the same time, I wanted to share everything I’d learned on my business journey, to help others avoid the experimentation and frustration I went through. I had a vision of helping more photographers create profitable businesses…but I had no idea how to bring that vision to life. 

So, I joined a group coaching program! Every night after my kids went to bed, I stayed up working on my coaching program. 90 days later, I had my first launch…and sold $38k. By the end of my first year, I’d generated over $250k from coaching alone!

Now I’m on a mission to help more women leap into education, unlock this incredible income potential, and live more balanced lives. I can’t wait to support you on your coaching journey!


hey there!

I remember telling my coach...

When I first realized my only way to continue on with scaling my business, without giving up more time with my family, was to pivot into education, I had ALLL the self-doubts. I worried about what would happen if I invested all of this time and money into creating my new program and what if no one signed up! 

I remember telling my coach I wasn't sure if I could even enroll $10k worth of new students into my program, but that that would be my dream launch! I busted it out every night after putting my children to bed. 90 days later I launched and brought in $38k. After my students had great success, I launched again and brought in over 40k. Then again, 50k this time. By the end of my first year of coaching, just following these SIMPLE but effective strategies, I had brought in over 250k in coaching alone. 

success in coaching IS NOT ABOUT BEING "SPECIAL".
it's about having the right strategy and inside becoming a coach, this is exactly what I'm giving you!

but it wasn't always this way

So let's get started!

A year from now you will have wished you started today...

This     for you if:

You’ve got a successful photography biz and want to earn more without booking more sessions

You’re just starting your photography business

You’re craving a more balanced lifestyle that lets you enjoy time with family

You don’t believe in sharing your expertise to help others succeed

You’re tired of working long hours and interested in more passive income

It's probably       for you if...

You’re not willing to put in the work to make this dream happen

not

is

It's probably
for you if...

You’re service-driven and ready to share your knowledge with other photographers

You’d rather figure out coaching on your own than work with a trusted mentor

Fill in the blank nurture email templates, written by my professional copywriter ($2500 value)

Fill in the blank sales email sequence, written by my professional copywriter ($2500 value)

Showit Sales Page design template ($200 value)

Fill in the blank Sales Page Copy Template + Video Lessons By Certified Conversion Copywriter Jess Haney

Grab your seat today and get these tools to FAST TRACK the creation of your program!

Free templates

FAST TRACK your program

Bonus!

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"Readiness is not actually a feeling; it's a decision"

— jenni maroney

"Talia knows how to pull the best out of her students. She is inspiring through her own successes, open with her methods and encouraging beyond belief. She is so much more than an amazing educator. She is truly a mentor who cares."

— Samantha

"She is truly a mentor who cares"

Confidently transition into education by creating your first online coaching program

Build your audience and turn them into warm leads who are ready to take their photography business to the next level 

Add a second stream of income and bring in your first $10k+ from your first launch 

Have a duplicable strategy to scale to $50k-$80k in your first year of coaching

Regain your work-life balance so you can spend more time with your family 

Have the ability to make more money and book fewer sessions

By the end of BECOMING A COACH, you will...

APPLY NOW

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6 self-paced modules for step-by-step instruction

group coaching calls 2x per month

online community for daily support

Follow a proven roadmap

Creating a second stream of income is key to getting your balance back.

Imagine a life where you’re not bogged down by endless sessions and putting thousands of miles on your car a month.

And instead, you get to sleep in on the weekends with no pressure to work or immediately dive into your mile-long editing queue. You can sip your coffee on the porch, maybe even pick up that book that’s been staring at you on the bedside table, and enjoy some uninterrupted family time. 

On Monday, you’ll log back on to find new messages from your students, celebrating their incredible wins and thanking you for your support. Your heart has never felt so full.

Your life is totally different than it was 6 months ago, and this is only the beginning… 

Creating a second stream of income

Building a system that will bring you warm leads.

Re-claiming your nights and weekends with your family

Sharing everything you've learned with others so they can find success too

Working less & making more while you create a method of income that is both passive and SCALABLE!

Feeling more balanced, and rested, and in alignment with what you're wanting to create for your life.

If you want THIS to be the year that you *finally* commit to:

ENROLL NOW

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SO WHAT ARE YOU WAITING FOR?

Let's Do This Thing!

What is the time committment?

I designed this program to be a manageable workload on top of your regular photography business. The program is 4 months long, but if you need additional time to work through the modules, there’s an option to stay in the mastermind and pay for extra support on a month-to-month basis. 

Still have questions?!

How much access to you will I get?

We’ll have 2 group calls per month, and you can ask me anything on those calls! You’ll also have access to our private online community for additional support from me and my team!

Are there payment plans?

Yes, there are payment plans available. I want to make this as doable as possible for you! Reach out by filling out the application to start a conversation.

Is there a guarantee?

Morally and ethically, I can never guarantee results. What I CAN tell you is this: my past students who showed up to calls, asked questions, and put in the work were the ones who achieved big results. If you’re willing to put the effort in, there’s no reason you can’t have your first $10k launch by the end of this program!

When does it start?

The program operates on a rolling style enrollment, which means there’s always a group up and running so you can jump right in! Each month, we’ll open a limited number of seats depending on availability. Assuming there’s a space available at the time of your application, you will receive immediate access!

let's see if I can answer them!!

i'm ready to become a coach

You’re too busy, the kids are too young, it’s not the right time, it’s busy season, it’s slow season… 

I hear you. I’ve lived through all of those, but I chose to take the leap anyway, and it has MORE than paid off — I have more time, money, and joy than ever. Now I want to extend that same invitation to you.

Because you, my sweet friend, deserve more.

There will always be a reason not to invest in yourself.

© talia laird photography

2023